It's a Consumer-Driven World
How Successful Retailers and Manufacturers are Overcoming the Challenge of Today’s Empowered Consumer
The lesson from recent history is clear: no matter how successful a company was in the past, its future success or failure eventually depends on whether it can consistently satisfy its end-consumer. As a result, today’s retailers and manufacturers are searching for ways to become more responsive to end-customer demand, or “consumer-driven”.
This white paper, using real case studies and examples, describes how companies are feeling pressure to become more responsive to consumer demand; what this means for your supply chain; and the key technology requirements in order to become consumer-driven.
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